Toy store investigation Essay Example | Topics and Well Written Essays - 500 words

Toy store investigation - Essay Example There was another aisle called â€Å"Little Mommy†, which consisted primarily of baby dolls, stroller, baby bottles and fake diapers. The final aisle was called â€Å"Princess and Meâ€Å". This was my favorite aisle, because it was so fascinating and eye catching. It was filled with princess crowns that are covered in fake jewels. It also had adorable shoes with heels, as well as fairy tale wings, tutus and ballerina shoes. There were many things I found very disturbing about this section. The first thing was the way they portrayed a woman’s role to these young girls, particularly at this age because their brains are like sponges. I feel this is just teaching them when they grow up they have to cook, clean and take care of their children while looking fabulous. I was also shocked by the career choices that are given to young girls as well. Motherhood was the number one role that was illustrated in this section. They also expect the girl to be friendlier and less viol ent because of the language used on the packages. They frequently uses words like ‘pretty‘, ‘lovely‘, ‘friends‘, and ‘together‘. These words are displayed in a round smooth lettering. The boys’ section was directly across from the girls’ section, decorated all in blue. This section was also categorized by different themes.